Purple Carrot Review 2023: All You Need to Know

June 1, 2020

Purple Carrot

What is Purple Carrot & how was it created?

Do you know that a plant-based diet is one of the best ways to improve your immunity and cure chronic ailments?

That’s awesome, isn’t it!

When you start eating plant-based food, your body experiences many positive changes:

  • Decreased blood pressure
  • Less risk of cardiac diseases
  • Reduction in your blood glucose level

If you are all set to change your lifestyle with a plant-based diet, Purple Carrot is your best bet. They offer various plant-based meal options that are delicious and healthy at the same time. You can relish their generously portioned meals by following simple-to-cook recipes. Learn more from one of the authentic user experiences with Purple Carrot.

A few years back, vegans had limited meal options. A person willing to order recipe boxes or meal delivery kits used to get stuck due to the limited available resources. Some meal delivery vendors did offer a few vegan meal options, with very few recipes compared to their standard menus. It went on until Purple Carrot came into the picture. Their plant-friendly approach changed the dynamics of vegan customers. Their exclusive meal selections are only for vegans with large varieties and high on delicacy meter. Purple Carrot allows you to choose 2 meal plans based on your dietary preferences and cooking levels.

Think of a scenario where you are getting your favorite plant-based meals home delivered every week. Won’t it be wonderful to have such a stress-free life?

Purple Carrot lets you select you the recipes based on your dietary restrictions and preferences such as high protein, gluten-free, or easy to cook meals. Their customer-friendly approach will surprise you every single moment. They will choose your preferred recipes and you just have to unpack the meal box and cook following their instructions.

You can find every food ingredients properly measured and labeled, making the cooking process super-easy. Every Purple Carrot meal box includes a recipe booklet with simple steps and photos for your better understanding. Their recipe guides also list the home appliances like food processor, peeler to make your life hassle-free.

Whether you are time-challenged or newbie in the kitchen, Purple Carrot does all the critical meal planning for you. From planning to shopping the best meals, their expert meal-kit delivery services helps you enjoy home-cooked fiestas every single day.

Just keep a few handy tools and ingredients with you, and super-charge yourself with generously portioned Purple Carrot meals. Purple Carrot helps your satiate your taste bud with zero food waste. Frankly, we have tasted many world-famous meal delivery services, and none can compete with Purple Carrot in the vegan segment.

Every morning you wake up to fresh and new flavors, get excited to try new ingredients and feel the magic of plant-based diet. We can assure you that Purple Carrot will not only live up to your expectations but exceed them as well.

What does Purple Carrot Company Offer in Weekly Menu Ideas

Every big change starts with a few baby steps. You cannot grow a plant overnight. It needs years of care, nurturing and patience. You have to stick to your basics and never put your foot down when things are difficult. Purple Carrot was founded and evolved with this philosophy of setting a new benchmark in every single step.

They believe in defying all odds and breaking all boundaries. When everyone is following stereotypical recipes in their meal plans, Purple Carrot does everything differently. They carved their niche by developing a 360-degree vegan approach that works for you.

They are not anti-animal, but simply pro-plant. Their realistic approach stands out while favoring the plant-based living. Eat to your heart’s delight and eat more plants, that’s the simple message of Purple Carrot.

Their standard meal plans have 2 portions, which is perfect for bachelors or small families. If you want to savor a gala family dinner, go for their 6-serving. It’s great for big families or parties.

You will have more ideas from my experience. When I opened Purple Carrot meal box, I found a recipe booklet right on top of it. They have included all the recipes for the entire week in that booklet – with many more than the ones I chose. I was impressed with this gesture. This will set you up for the week if you plan to cook your favorite plant-based meals. Remember to store these booklets in a safe place so that you can refer to them at the time of need. Keeping such wonderful recipes under your sleeves allows you to surprise your loved ones with your cooking skills as well.

What are the top reasons to consider Purple Carrot - Its USP in the Meal Delivery Field

Purple Carrot is a one-of-its-kind plant-based meal kit delivery provider with a huge variety of mouth-watering recipes. You can adopt a 100% vegan life with Purple Carrot without compromising your taste and preferences.

Say cheerios to limited plant-based options and satiate your taste bud with Purple Carrot. They make doorstep delivery of your favorite meal boxes that contains healthy and fresh ingredients.

Purple Carrot offers 3 standard meal options, with an additional gluten-free one known as TB12 Performance Meals. All their meal plans are reasonably priced and can be modified and canceled whenever you want.

Read more: Veestro Review

Purple Carrot Meal Plans

Purple Carrot value quality over quantity, unlike some meal delivery services with dozens of dinners. You can eight super-healthy and delicious meal options with Purple Carrot every week. If you go for their 6-serving options, you get two extra meals offered by them in that week.

If you are a strictly gluten-free person, then you may have to skip a week in between to avoid gluten. This may happen if you have opted their 6-serving plan.

Purple Carrot dinner menus are gently inspired by leading world cuisines such as Vietnamese bun cha and Mexican chilaquiles or all-time favorites like barbeque sandwiches. You can wrap up cooking of most of the dishes within 30 minutes except the oven-baked ones.

Oven-baked dishes may take close to 40 minutes of preparation time. You will enjoy lots of familiarities with Purple Carrot with majority of the dishes are packed in bowl form.

All their recipes are tagged with “high protein” or “gluten-free” but with a limited set of instructions. With their instructions, you can’t really see what’s inside. However, you can see the complete list of ingredients and nutrition details.

If you want to find out the level of cooking complexity of every recipe, you have to scan Purple Carrot database to get the recipe. Following meal plan options are available for you:

  • Dinner – You can view all dinner menus up to 4 weeks in advance. You can select your preferred meals in the box and relish your dinner.
  • Lunch – Get 100% satisfaction from Purple Carrot mid-day meal. Spend only $17.98 and pick any meals with a prep time of 5 to 15 minutes.
  • Breakfast – Breakfast can’t be better and more feisty than your favorite Purple Carrot weekday options. Pay $17.96 and choose from 4 delicious servings of leisurely breakfast or savory brunch.

Snacks – Keep snacking and munching to your heart’s delight with purple Carrot snack options. You can get finger-licking package snacks home delivered and satisfy your cravings

Top 3 Best Selling Meals

Pulled BBQ Jackfruit Sandwiches with Creamy Coleslaw & Pickles

Vegan, nut-free and soy-free dinner

Cooking time – 25 minutes

Calories consumed – 470 cal per portion

Best for 2 persons

Treat yourself with this lip-smacking jackfruit and cabbage stuffed Pulled BBQ sandwiches. If plant-based food is so yummy, why not enjoy it every single day.

Green Goddess Bowls with Broccoli & Ranch Dressing

Gluten-free, nut-free, lunch

Preparation time – 15 minutes

Calories served – 550 cal in every serving

Perfect for 2 persons

Green Goddess – the name speaks volumes about the dish. Get ready to relish this finger-licking veggies-packed bowl that puts together a flavorful fusion of healthy broccoli, precooked brown rice, and creamy avocado. It’s served with fresh dills and healthy pumpkin seeds to add that extra punch for a hearty and healthy lunch.

Matcha Pancakes with Kiwi & Goji Berries

Soy-free and nutty breakfast

Cooking time – 15 minutes

Calories consumed – 500 cal each portion

Best for 2 persons

Each portion contains 180 cal.

Get this delicious antioxidant and protein-packed macha pancake ready within 15 minutes. Savor this easy and quick breakfast with juicy goji berries and kiwi on the side. A healthy yet flavorful breakfast was so never so simple to pull off.

Purple Carrot Pricing Plans

*Last updated: June 2020
2 Person Plan - 3 times a week
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Purple Carrot has come up with 3 meal plans for its subscribers – Quick & Easy, High Protein, and Chef’s Choice. Every meal plan has 3 dinner options that serve 2 people. You can also add your favorite breakfast and lunch extras and make your weekly meal enticing.

Choose from nutritious entrees like green smoothies, grain bowls, overnight oats and tasty green salads. It’s an excellent option if you are looking for delicious vegan meals over the standard dinner menu.

Pricing differs depending on the number of servings you want. If you are single or having a small family, Purple Carrot’s 2-servings plan will work best for you. It includes 3 weekly dinners with 2 individual portions priced at 411.99 per serving or $71.94 for every week. If are prepping meal for more than 2 persons, go with 4-serving plan.

It has 2 or 3 four-serving dinners priced at $79.92 per week for a total of 8 or 12 weekly portions at $9.99 every meal – way cheaper than an average soggy desk salad. Both these meal plans are 100% flexible which allows you to skip a delivery, modify your meal plan or pause your Purple Carrot account at your will.

With Purple Carrot, you don’t need to spend extra on shipping costs, and you can add snacks, breakfast, and lunch extras at any time.

All 3 plans will cost you $72 per week or $12 per plate, which is roughly the same as the leading market player Sun Basket. However, Sun Basket loads you up with additional shipping charges which is not there with Purple Carrot. This whole arrangement makes Purple Carrot meals a lot cheaper.

They have exclusive TB12 performance meals as well for $78 per week or $13 for every plate. What makes TB12 unique and different from other standard meals? They are custom-built for active people to infuse a higher amount of protein and calories in their body. These meals are completely gluten-free and has limited processed sugar and soy.

Purple Carrot Delivery Locations

Want to find out if your zip code comes under Purple Carrot delivery network – just get in touch with their uniquely named Carrot Coaches. They are the ones who will clear all your doubts in real-time.

Currently Purple Carrot delivers only to the contiguous US locations. The brand is growing very fast and increasing its delivery network in regular interval.

Let’s find out the pros and cons of Purple Carrot:

Pros & Cons

  • Always stay healthy with Purple Carrot's 100% organic and plant-based ingredients.
  • It's an excellent way to introduce more vegan recipes in your daily meal plan.
  • If you aim to live a vegan life, Purple Carrot is a great starting point.
  • All meal kits are competitively priced and compared to its competitors with vegan options in their menu (example - Green Chef or Sun Basket)
  • Recipes are highly flavorful and simple to cook.
  • The eclectic recipes of Purple Carrot will introduce you to different new and delectable cuisines.
  • Purple Carrot meal boxes come with weekly recipes, useful tips, and many other important details on the plant-based diet.
  • They offer a wide variety of breakfast and lunch options
  • You will get doorstep delivery of all Purple Carrot meals free of cost.
  • Large and scientifically designed meal portions
  • You need to use 2 pans to cook their recipes. Well, it's not a significant drawback, but one-pot meals would have been a better option.
  • Though Purple Carrot has kept their prices competitive and comparable to similar meal kit services, their services are still pricier than other non-organic meal kit delivery services. However, the high price is often made up by their delicious menus and impeccable service.
  • While many people love experimenting different and unique recipes, it may not be suitable for people looking for a basic vegan diet.
  • Purple Carrot is ideal for a small family of up to 2 people. If you have a bigger family, then it may not be the best option to consider. Moreover, if you have fussy or picky eaters in your family, the vegan options of Purple Carrot may not fit their bill. If you are planning for a gala family and friends dinner, you may not live up to their expectations with Purple Carrot.
  • You don't get any option to choose your preferred delivery day.

Why You Should Order from Purple Carrot

If you’re tired of your husband ranting about boiled brussels sprouts or want to pursue a green and plant-based life, Purple Carrot is definitely worth a shot. If you are just a beginner in kitchen, some of the recipes may feel slightly overwhelming, but at the same time it will make you more creative in your culinary journey.

Purple Carrot recipes don’t come with prep time, but it’s minimal and requires less cooking effort. Even though all their recipes are loaded with different veggies, which may require a bit more time in dicing and slicing, the prep work isn’t difficult and can be wrapped up in 15 minutes.

You will have to do some tricky steps to cook Purple Carrot recipes unlike other meal kit companies. Some steps may involve toasting tortillas, encrusting tofu with coconut flakes or making refried beans. But, trust me, these aren’t as hard as they sound. They only need you to multitask a bit which can be slightly challenging if you are a beginner. You will have to use a couple of extra plates and bowls that need washing.

Purple Carrot will surely rekindle your excitement and urge for healthy eating. They have proven time, and again that plant-based diet doesn’t need to be bland or flavorless by constantly mixing up things to keep them interesting.

Their innovative recipes will arm you with new techniques to take you culinary skills to a whole new level. You will remember those evergreen tricks even if you are not a Purple Carrot subscriber forever. As a parent, you can teach your kids to eat green veggies and boost their immunity in the process.

It’s ideal for those who don’t have enough time to take rounds in the nearby grocery store. It will reignite your aspiration and passion to become a food network star.

You can become a pro with minimal effort and experiment with the unique recipes of Purple Carrot. Well, you may occasionally feel to spice up your green diet with a touch of chicken or bacon and waffles, but that feeling would be temporary.

Once you practice and follow veganism, you will only use veggies and not meat to make a nutritious and delicious meal. With time your choice will become your preference and your preference will turn into your necessity.

Purple Carrot meals are perfectly suited for:

  • People following a vegan diet plan
  • People with food intolerances and gluten-free diet
  • Those who prefer the convenience of doorstep delivery rather than cooking their own meals
  • Those who never shy away from trying fresh plant-based flavors and cuisines
  • People who want to follow a healthy diet but have no time to shop for the ingredients

Read more: Purple Carrot vs. Blue Apron


You will have to create a Purple Carrot account first to be able to select a meal plan. Account creation can be done through their website or your Facebook account. Once you have signed up, you can easily choose your preferred meal plan and type in you payment info. If you want to modify your meal plan, you can do that any time by selecting the change option next to your current plan under My Profile. Purple Carrot offers you flexible meal plan options. Most of the meals are available on every plan, so changing it doesn’t make sense to get your preferred meal.

At the initial stage, you may let the professional chefs of Purple Carrot to choose your weekly meals. Once you get the hang of everything, you may decide to do it yourself by logging into your Purple Carrot account and clicking on “Upcoming Menus.” You must select your chosen meal option by Tuesday, before 11.59 PM ET, and a week before your shipment.

Purple carrot values the product quality over everything else. All their meal boxes are insulated and nicely stuffed with ice packs to keep your food fresh for the afternoon. Their meal boxes remain fresh as long as 72 hours and sometimes even longer if stored and properly refrigerated once you unbox the meals.

Every one of us has a different appetite. If you are not able to eat all your meal box items within their shelf life, stack them in the freezer to maintain the freshness.

The meal kits are packed and shipped in recyclable cardboard boxes. Purple carrot boxes are lined with fiber insulation, plastic cover wrapped and gel pack stuffed to keep cold. The environment friendly packing is made of recyclable cotton that can be either be dropped off at a clothing recycling facility or thrown in the garbage for the material to break down. The plastic wrap used for insulation, gel packs and other ingredients can also be recycled in select facilities in the US.

The ingredients of Purple Carrot meal kits are nicely bundled in plastic bags. Plastic here is a put-off because of its toxicity. Paper would have been better in maintaining the health and hygiene. Inside the plastic bags, some ingredients like herbs are individually plastic wrapped so that it doesn’t get accidentally mixed with the core ingredients.

Tracking of Purple Carrot deliveries is easy. All their shipments are initiated on Mondays, Tuesdays, and Wednesdays every week. Delivery time of Purple Carrot meal boxes depends on the location of your residence. Unfortunately, you can’t choose your preferred delivery day at this moment. The only flipside of this approach is if you are not at home at the time of delivery, the delivery guy will leave it on your doorstep.

You can call or email them to know the delivery status. They are yet to launch a website or mobile app chat option for the users.

You need zero meal preparation as all your Purple Carrot meals are insulated box packed and delivered in a frozen or refrigerated state. Once you receive the meal kits, you just have to heat it and serve.

Gifting Purple Carrot meal kit subscription is super easy.

You just have to pick your desired gift amount. Write a special message which will be notified to the recipient via email or pdf (on request) for them to print out. It’s a wonderful way to make your loved ones feel special.

Yes, but it’s not a rigid one. The customer-friendly approach of Purple Carrot lets you add, modify or select meals at any time or skip for weeks. After you log in to your account and click on “upcoming menus,” you will have access to the entire list for the upcoming weeks. If you are planning to skip a week or two, just click on the checkbox, and you are good to go. When a week is skipped, it will turn grey in color and eventually become a X. You are advised to note the skip deadline to avoid accidental meal delivery in the weeks you were planning to keep.

If you change your mind and choose to get your meals delivered in the skipped week, simply click on the purple colored “change meals” button right next to the delivery or arrival date. You can choose from 6 dinner menus and add your favorite breakfast and lunch options as well at this time.

If you wish to modify your meal preferences at any time, you can do it by in the profile section of your Purple Carrot account. For example, if you want easy and quick dinners instead of high protein items, you will have to change it in the meal preference section of your profile.

Purple Carrot recommends you to follow all the key hygiene principles. They tell you to wash all your fresh produces, including fruits, herbs, and veggies before cooking or consuming them.

Once you subscribe, you may not find it easy to cancel the subscription with many companies. Some of them may need you to send multiple follow-up emails or call. But, that’s not the case with Purple Carrot. You just have to log in to your Purple Carrot account, go to your profile and cancel your account with a single click in the account settings. The user friendly approach has increased the trust factor of the brand manifold.

Purple Carrot offers a seamless user experience both at the time of signing up and cancellation, which is a rare find in many other meal delivery companies. So, it’s time to enjoy a hassle-free cooking experience and relish your favorite “GREEN” dinner at the comfy of your couch.