A serving is two bars totaling 210 calories with 9 grams of added sugar and only 8 grams of protein, so the protein to sugar math is underwhelming for the name. (source)
The honest take
This is a soft baked whole grain breakfast bar built on five grains like oats, buckwheat, millet, amaranth and quinoa, with soy protein isolate added for a little staying power. The protein branding oversells it though, since a full serving is two bars at 210 calories and delivers just 8 grams of protein alongside 9 grams of added sugar. The ingredient list is clean and recognizable, but tapioca syrup is the second ingredient and canola oil is the third, so it reads more like a lightly sweetened granola bar than a real protein bar. For a health minded shopper it works fine as a portable whole grain snack, just not as a protein source.
These references support the catalog record. They do not establish independent testing. Confirm the exact product, serving size, ingredients and allergens on the current package. Product formulas and availability can change.
Inside the package
Ingredients & allergens
Source checked
Kind breakfast protein dark chocolate cocoa; US manufacturer ingredient statement; package barcode not independently matched
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Compare the recorded package servings shown beneath each product. Portions can differ; a lower number does not by itself make a better choice. Highlights appear only for matching serving amounts and product types. Select 2 to 4 products for a closer comparison.
Product
KINDBreakfast Protein Dark Chocolate Cocoa this productServing: 2 bars (50g)
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Typically about 6 to 9 dollars for a box of six two bar packs. Prices move with promos and store, so check before you buy. Some links are affiliate links and never change our verdict.
How we review: scored from recorded label information and named sources. Check the source and verification notes above. We flag the real tradeoff on every product. Some links are affiliate links; it never changes a verdict. No brand pays to appear here.
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